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Box Clever Creative

Communications. Content. Copywriting. Campaigns. Creativity.

Box Clever Creative is me, Jaime Gill, and a team of trusted, talented freelance collaborators I assemble when needed for particular projects. I'm an award-winning creative, copywriter & communications consultant with over 20 years experience in finding the words & creativity that bring brands & messages to life.


Clients include UNICEF, BBC, Microsoft, Coca-Cola, Olympic Games  2012Unilever, Prudential, FujitsuCasio, Marie Stopes, Smart Axiata and Yahoo.

I'm here if you need scalpel-sharp copywriting and content to jumpstart your website or social media, a dazzling creative idea to push past competitors, or an intelligent, integrated marketing strategy. I live in the UK & Cambodia, but work internationally.

Above is Honourable Warrior creative campaign led by Jaime Gill while working at This Life Cambodia. Copyright TLC, full case study here.

Boxing Gloves

What does "box clever" mean, anyway?

Boxing clever is a sporting term which has been in use for more than a century. A fighter who boxes clever is someone who matches their natural abilities and strengths with a disciplined long-term strategy and smart, adaptable tactics. They typically read their opponents well and can game out a fight over multiple rounds. A fighter who boxes clever is usually able to defeat an opponent who is bigger and stronger.


My communications advice can help you box clever so you can take on and overcome your challenges or competitors, no matter how big they are.

How can I help you?

Recent work


With twenty years of experience, I can put together a communications strategy which will help you achieve your business or campaigning goals, combining creative ideas, revitalised websites, brilliant blogging, souped up social media, traditional PR and more

Big ideas

Ingenious video concepts that blew minds & won awards, record-breaking birthday cards, the world's first easy-read newspaper, diversity celebrated on postcards, social distance football - just some of the ideas that have made my clients or employers famous and happy


Coffee table books, websites,  reports introduced by Hillary Clinton, blogs read by millions, social media posts that went viral, issues driven opinion pieces in international media, scripts for videos that changed social attitudes, speeches - I've written them all and more 


For better or worse, I'm immersed in social media. Whether it's Facebook, Instagram, Twitter, YouTube, LinkedIn, or another new upstart, I can help create content to cut through all the social media hubbub so your brand and message are heard.


I've scripted videos costing $500,000 and personally driven the creation of videos costing $500. Both had brand-changing impact. I'm an expert in capturing complex subjects in simple, sharp, effective videos with over 25 million views in Cambodia alone.

Most recent work

unicef kiddies.jpg

August 2020 to Present

Worked with UNICEF as a full time consultant, supporting storytelling and report writing. Played key role in World Children's Day "Reimagining The Future" campaign and drafted key content such as opinion pieces in national media. Supported the roll out of COVID-19 vaccines across Cambodia and worked on creative content.

March to August 2020

Wrote for blogs, websites and print about the pandemic's impact on individuals & businesses -  clients included NGOs, lawyers, medical & tech firms. Invented world's first game of "social distance football" for sports NGO ISF - video went viral and campaign won awards. Also supported Phare to launch a world record-breaking fundraising event.

May to November 2020

Joined launch team of a new therapy & wellbeing centre. Wrote and designed website & social media presence. The Beekeeper has already grown very successful, become profitable & received print and TV media attention. Continue to provide pro bono support on an ongoing basis and scripted an upcoming short film.

Award-winning collaboration

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A still from "The Big Leap", a series of short films exploring  youth overcoming barriers, produced with Havas Riverorchid for UNICEF - to view click here

The best work is born from collaboration. So if your project requires more skills or more hands on deck than I have, I'll assemble a crack team of fellow freelancers I've worked with before, including Khmer/English translators, film-makers, designers and editors.

But I also want to collaborate with you. Whether you want copywriting or content creation, a creative idea, or full marketing strategy, I'll take the time to get to know your brand and business inside out. We'll agree exactly what makes you special and design a strategy which makes sure the world finds out. In the last decade, my work won 13 international & 6 national awards, including:


Winner Most Innovative Event at the 2021 Stevie Asia Pacific Awards (for Phare)

Winner Platinum Award for best pandemic response at the 2021 Hermes Creative Awards (for ISF)

Winner Gold Award for best web writing at the 2021 Hermes Creative Awards (for UNICEF)

Winner Best Low Budget Campaign at the 2020 M&M Global Awards (for TLC)


Winner Best Social Media Campaign in the Developing World, 2019 Shorty Awards (for TLC).

Finalist, AME Award, 2018 New York Festival Awards, (Havas on behalf of UNICEF).

Winner Best Education Campaign at 2014 Charity Awards (United Response).

Winner Best Use of The Web at 2014 Charity Times Awards (United Response).



Sisowath Quay, Phnom Penh

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